Primesure is a Black-founded financial services provider, established in 2024 by experienced professionals dedicated to enhancing and simplifying the relationship between underwriters and clients across both life and short-term insurance sectors.

We actively contribute to funeral and risk mitigation services by partnering with some of South Africa’s leading insurers. Our approach is rooted in strong values—respect, commitment, and integrity—which guide us in building meaningful, long-lasting relationships with our clients and partners.

Our Vision

To be a leading underwriting broker that transforms funeral and insurance services through innovation, integrity, and strategic partnerships—empowering Financial Services Providers, Employer Groups, and Communities with simplified, secure, and technology-driven solutions that foster trust and long-term value.

Our Mission

To deliver innovative and reliable underwriting solutions that simplify funeral and insurance services for Financial Services Providers, employer groups, and communities. We are committed to empowering our clients through technology, strategic partnerships, and service excellence—ensuring accessible, dignified, and financially secure outcomes for all.

Our Core Values

At Primesure, our values are the foundation of everything we do. They guide our decisions, shape our culture, and define how we engage with clients, partners, and communities.

  • Respect – We value every individual and foster relationships built on mutual understanding and dignity.
  • Commitment – We are dedicated to delivering consistent, high-quality service and building lasting partnerships.
  • Integrity – We operate with honesty, transparency, and accountability in all our interactions.

These principles drive our mission to simplify and strengthen the connection between underwriters and clients, while delivering impactful solutions in both Life and Short-Term insurance